Geoquant is a startup company that measure and quantify political risk in the world throughout the use of AI, machine learning and scraping algorithms. In the past year I've been the lead product designer at Geoquant. Along side with designing the main web app, I was also responsible for the company website, Identity and marketing materials.
Product design, UI/UX, Art direction, Prototyping, Motion design, Illustrations, Iconography, Website, Marketing.
Geoquant Webapp Case Study
The main dashboard was designed to give the analyst a quick overview of all recent dramatic events as well as the fastest way to filter only what is relevant for him.
We created 4 different views that allow the analyst more control on how to arrangement the data. In turn that will allow him to come up with new more relevant insights.
A tree map was the best way to present the hierarchy in a quick glance that is both easy to understand and visually pleasing.
The graph is where the analyst can really start see and evaluate different aspects and trends. This tool was built from the ground up, and countless options to view and compare more then 50 different parameters for more the 30 countries.
We decided to give our users the option to write their insights directly in the app. To do that we had to create a tool that will allow them to save and annotate the data upon which they based their insight and also a widget to write and format text.
Insights & Predictions
Once an insight is published, it’s being added to the pool of all insights created in the app, and other team member can view it and base their own predictions on existing insights. Insights can be exported as PDF file, or be shared with other users. They can also turn to a prediction that may affect the entire data presented by the app.
Options & settings
Users can create new groups of countries to control what data the see.
The analysts can affect the way the data is being calculated by the app algorithms by changing the score for each parameter, and create a new model. They can create multiple models and compare between them until they find the best one for them.
We knew that most of out users would find the app very different from the way they used to do their work in the past. That is why we decided we want to go with a slick and sexy look. A dark theme and bold colors that will give our users a futuristic feeling, and that it is different from all they know about political risk analysis
It had to be visually satisfying to see how data can appear, and how it can be understood better. We insisted to take care of all details, from the login screen to the notification emails, all had to speak the same language, look polished and trustworthy.
Geoquant Website & branding